Last month, Pope Francis encouraged all of us to pray for doctors and their collaborators in war zones. “Let us pray for doctors and their humanitarian collaborators in war-torn areas, who risk their lives to save the lives of others,” he was quoted saying during one of his Angelus prayers.
True enough, our doctors and nurses are the unsung heroes of today’s generation. They continually make personal sacrifices in order to serve those in need of their help.
Such heroism is what Lactum aims to shed light on with their Mother’s Day campaign titled, Wala si Mama. The campaign, launched on Monday, May 6, is going viral for all the right reasons.
The video campaign revolves around the story of Mikey––a seemingly independent young boy who is made to appear to be living on his own. In the video, we see Mikey dressing up on his own, eating his breakfast alone, going to school by himself, carrying his art project without anyone’s help, and even participating in a school play without a parent around––prompting his classmates’ mothers (and even us viewers) to wonder and ask him, “Wala ka bang nanay?”
Such question is soon answered, as the video reveals that Mikey’s mother is actually a medical professional who is always on call for her duty. Shown to be doing her best to juggle her personal and professional responsibilities, the mother still manages to prepare her son’s stuff for school, cook his breakfast, make arrangements with the pedicab driver, and help him prepare his art project.
Toward the end of the video, viewers are made to realize the sacrifices that doctors and nurses continually make in order to help those in need. As Mikey’s parting words tell us:
“Ma, sa mata nila, nagkulang ka. Pero sa mata ko, panalong panalo ka.”
Watch the tear-jerking campaign below: