Did you ever think that you could play a part in promoting the country’s 7,641 islands? Well, thanks to the Department of Tourism’s (DOT) #It’sMoreFunInThePhilippines campaign, local and international tourists can now help promote all the Philippines has to offer by simply sharing their best photos of the country and using the custom-made typeface, “Barabara.”
The DOT announced the relaunch of the 7-year campaign on Monday, February 18. And this time, the Department takes on a creative approach by making the campaign more inclusive, local, and digital.
According to Tourism Secretary Bernadette Romulo-Puyat, their aim is to encourage local and international tourists to share their best experiences in the country and show everyone how the Philippines is a “fun” destination.
To make this possible, the department launched a special typeface that tourists and local businesses can use in their photos, videos, or publicity materials. The typeface is called “Barabara,” and it is available for download online – complete with 27 characters and local symbols.
According to DOT, the “Barabara” typeface is a celebration of the artistic individuality of Filipinos all over the country. Inspired by Filipino sign painters, this custom-made typeface embodies hand-painted signs that are usually seen in the country’s jeepneys, streets, and sandy beaches.
Now isn’t this a “fun” take on your travel photos?